![]() Sometimes it will surface a pattern like Twitter found out from this experiment that their loyal user base was following at least 30 people to experience the aha potential of the product that the other not-so-loyal users weren’t. Identifying products “aha moment” is tricky as it depends on the user behavior data and if the right data is not tracked or the data received is not accurate then there is a good chance you won’t be able to find that “aha moment” or worse you will find a wrong “aha moment”.Īn important step in determining the aha potential of your product is to seek out a truly loyal existing customer base and then to find out a similar pattern in their usage of the product that made them experience the aha moment that the not so loyal existing customers have not experienced yet. I hope you have understood what aha moment is, so now let us come to our most important question of how to find the “aha moment” for my product? How to find the “aha moment” for a product? The job of the product developer here is to develop the product in such a way that the user experiences the “aha moment” in the least amount of time possible. Often users have to use a product a certain number of times before they can experience the “aha moment” of the product or should use a specific feature that delivers the full aha experience. So you should work on further improving that feature until the “aha moment” is delivered. Sometimes there might be a good chance that your product is not yet delivering the aha moment but there can be one feature if further developed can achieve it. It can be used for any products in any industry as long as you have a data collection mechanism to find your user’s behaviors and then leverage it to find the feature or experience that delivers the ‘aha moment”. ![]() The question that might arise here for some of the readers is does the “aha moment” work only for Mobile Apps? Instantly seeing photos and updates from friends and family and sharing what you were up to.Īn Aha experience is a necessary ingredient for the sustainable growth of any product as it is simply too remarkable not to value and to share. You push a button and a black car arrives at your door in under 8 minutes Aha Moment for Facebook This “aha moment” is what turns early users of the product into power users and loyal advocates for the product. In other words “ aha moment” is the moment when a user feels that the product is a must-have for them. The moment when the utility of the product clicks in for the user or when the user really gets what the product is for, why they need it, and what benefits they derive from using it. And for your product to be loved it must have an ‘Aha moment’. Zune failed miserably as it couldn’t find the reason why existing users loved it and why it’s a must-have to make it stand apart from Apple iPods.Īs the growth team at Airbnb says “Love creates growth, not the other way around”. Microsoft Zune is a media player that was launched in competition to Apple iPods in 2006 and if many critics are to be believed it was way better than iPods at that time. Google Glass failed miserably because the creators didn’t think it is important enough to determine the must-have characteristics. Google Glass is a smart glass that users can use to operate their smartphone hands-free, letting users access mobile internet browsers, cameras, maps, calendars, and other apps by voice commands. Some of the examples of the product that were well designed as well as critically acclaimed but didn’t have that must-have characteristic so failed are
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